CLIENT : SCION
PROJECT: NATIONAL ADVERTISING CAMPAIGN FOR SCION X-CHANGE PROGRAM
CREDIT : ART DIRECTOR
TECHNICAL DIRECTOR : JUSTIN PUDA
When approached by producer Jason Irwin of Scion about a campaign for the Scion X-Change Program, I came with the concept of a “Tron” like virtual world of geometry and steel to brand the initiative. Utilizing high end photography and composite work of the cars and using Cinima 4D, we developed a sleek, post modern futuristic look for the launch. This campaign ran nationwide on print, billboards, buses and online avenues.