CLIENT : SCION       

PROJECT:  NATIONAL ADVERTISING CAMPAIGN FOR SCION X-CHANGE PROGRAM

CREDIT : ART DIRECTOR

TECHNICAL DIRECTOR : JUSTIN PUDA

When approached by producer Jason Irwin of Scion about a campaign for the Scion X-Change Program, I came with the concept of a “Tron” like virtual world of geometry and steel to brand the initiative. Utilizing high end photography and composite work of the cars and using  Cinima 4D, we developed  a sleek, post modern futuristic look for the launch.  This campaign ran nationwide on print, billboards, buses and online avenues.