DRAGON ALLIANCE
FRAME OF MIND SERIES TRAILER LUMALENS TECHNOLOGY TECHNICAL VIDEO NFX 2 MOTO GOGGLE PRODUCT LAUNCH VIDEO WITH NATE ADAMS AND JASON ANDERSON RETAIL ARTIST MURAL ACTIVATION SUPPORTING SUNGLASS PRODUCT LAUNCH 91X FESTIVAL SPONSORSHIP AND LIVE ART ACTIVATION

CLIENT: DRAGON ALLIANCE
PROJECT: BRAND AND CREATIVE DIRECTION
CREDIT: CREATIVE DIRECTOR
Creative direction in every aspect of marketing and product story for the eyewear brand, leading development on Dragons clean, technical DNA that bleeds through every part of consumer facing branding cross category. Identities and activations through advertising campaigns, catalogs, event branding, video direction, trade and retail experience. Concept, storyboard development, creative direction and production of film, video, animated, and commercial post production projects producing fresh, brand relevant content for social, digital and real world avenues. Development of the athlete signature series product design and brand ambassador collaborations.
BRAND STORY - CREATIVE DIRECTION - MARKETING ACTIVATION - VIDEO DIRECTION

THE DETAILS COLLECTION SUMMER LOOKBOOK
FALL EYEWEAR LOOKBOOK FEATURING JOSSI WELLS AND BRITNI NICOLE

FRAME OF MIND SERIES TRAILER



SPRING 2017 EYEWEAR LOOKBOOK WITH SIERRA QUITIQUIT
XP CROSS PERFORMANCE COLLECTION GLOBAL LAUNCH SPOT






FRAME OF MIND – JOSSI WELLS
FRAME OF MIND – BLAKE PAUL
LUMALENS TEHNOLOGY - BRAND STORY - CAMPAIGN DEVELOPMENT - GO TO MARKET STRATEGY

SIA TRADE SHOW – LUMALENS PRODUCT LAUNCH

LUMALENS TECHNOLOGY TECHNICAL VIDEO

INTERACTIVE LUMALENS TECHNOLOGY TRADE SHOW DEMO




NFX2 GOGGLE CAMPAIGN AND GO TO MARKET PRODUCT LAUNCH DEVELOPMENT

NFX 2 MOTO GOGGLE PRODUCT LAUNCH VIDEO WITH NATE ADAMS AND JASON ANDERSON



BRAND MARKETING ACTIVATIONS

LOOSEBEHAVIOR ART SHOWS – ARTIST SIGNATURE PRODUCT SERIES LAUNCH ACTIVATIONS

RETAIL ARTIST MURAL ACTIVATION SUPPORTING SUNGLASS PRODUCT LAUNCH
91X FESTIVAL SPONSORSHIP AND LIVE ART ACTIVATION

