CLIENT: DRAGON ALLIANCE
PROJECT: BRAND AND CREATIVE DIRECTION
CREDIT: CREATIVE DIRECTOR
Creative direction in every aspect of marketing and product story for the eyewear brand, leading development on Dragons clean, technical DNA that bleeds through every part of consumer facing branding cross category. Identities and activations through advertising campaigns, catalogs, event branding, video direction, trade and retail experience. Concept, storyboard development, creative direction and production of film, video, animated, and commercial post production projects producing fresh, brand relevant content for social, digital and real world avenues. Development of the athlete signature series product design and brand ambassador collaborations.