CLIENT:  DRAGON ALLIANCE
PROJECT:  BRAND AND CREATIVE DIRECTION
CREDIT: CREATIVE DIRECTOR

Creative direction in every aspect of marketing and product story for the eyewear brand, leading development on Dragons clean, technical DNA that bleeds through every part of consumer facing branding cross category. Identities and activations through advertising campaigns, catalogs, event branding, video direction, trade and retail experience.  Concept, storyboard development, creative direction and production of film, video, animated, and commercial post production projects producing fresh, brand relevant content for social, digital and real world avenues. Development of the athlete signature series product design and brand ambassador collaborations.

BRAND STORY - CREATIVE DIRECTION - MARKETING ACTIVATION - VIDEO DIRECTION

THE DETAILS COLLECTION SUMMER LOOKBOOK 

FALL EYEWEAR LOOKBOOK FEATURING JOSSI WELLS AND BRITNI NICOLE

FRAME OF MIND SERIES TRAILER

SPRING 2017 EYEWEAR LOOKBOOK WITH SIERRA QUITIQUIT

XP CROSS PERFORMANCE COLLECTION GLOBAL LAUNCH SPOT

FRAME OF MIND – JOSSI WELLS

FRAME OF MIND – BLAKE PAUL

LUMALENS TEHNOLOGY - BRAND STORY - CAMPAIGN DEVELOPMENT - GO TO MARKET STRATEGY

SIA TRADE SHOW – LUMALENS PRODUCT LAUNCH

LUMALENS TECHNOLOGY TECHNICAL VIDEO

INTERACTIVE LUMALENS TECHNOLOGY TRADE SHOW DEMO

NFX2 GOGGLE CAMPAIGN AND GO TO MARKET PRODUCT LAUNCH DEVELOPMENT

NFX 2 MOTO GOGGLE PRODUCT LAUNCH VIDEO WITH NATE ADAMS AND JASON ANDERSON

BRAND MARKETING ACTIVATIONS

LOOSEBEHAVIOR ART SHOWS – ARTIST SIGNATURE PRODUCT SERIES LAUNCH ACTIVATIONS

RETAIL ARTIST MURAL ACTIVATION SUPPORTING SUNGLASS PRODUCT LAUNCH

91X FESTIVAL SPONSORSHIP AND LIVE ART ACTIVATION