THE FLOATABLE COLLECTION
CLIENT: DRAGON ALLIANCE
PROJECT: THE FLOATABLE COLLECTION
CREDIT: ART DIRECTOR
Creative direction for Dragons premium ” Floatable Collection” product launch campaign. Deliverables developed for print, motion, online, and custom in-store installations with both product and athlete driven imagery. Our visually unique commercial spot produced takes a abstract perspective on the subject of a floating sunglass collection, driven by high speed product cinematography and a bit of imagination.
Our campaign drove the collection to be the top selling product in the line for 3 years in a row, and winner of the Australian Image Awards for “Best Ad Campaign”