ADVANCED PROJECTS X
CLIENT: DRAGON ALLIANCE
PROJECT: ADVANCED PROJECTS X
CREDIT: ART DIRECTOR
Creative direction for Dragons first to market frameless snow goggle, the Advanced Projects X. A minimal, product focus campaign the spoke to the simple, sleek design of the APX product. Our campaign included development in print, social, trade, retail experiences, event activations. and a technical product launch commercial shot on location featuring snow athletes Gigi Ruff, Danny Davis, Chris Benchetler and Jamie Lynn.
CREATIVE DIRECTION - BRAND IDENTITY- MOTION DESIGN - MARKETING STRATEGY
Advanced Projects X product launch video spot