CLIENT:  DRAGON ALLIANCE
PROJECT:  ADVANCED PROJECTS X
CREDIT:  ART DIRECTOR

Creative direction for Dragons first to market frameless snow goggle, the Advanced Projects X.  A minimal, product focus campaign the spoke to the simple, sleek design of the APX product. Our campaign included development in print, social, trade, retail experiences, event activations. and a technical product launch commercial shot on location featuring snow athletes Gigi Ruff, Danny Davis, Chris Benchetler and Jamie Lynn.