CLIENT : WARNER BROTHERS RECORDS
PROJECT: CREATIVE DIRECTION AND BRAND DEVELOPMENT FOR GTA
CREDIT: CREATIVE DIRECTOR
I have been the Creative Director for Warner Brothers recording artists, GTA since getting signed to the label in 2013. With the EDM industry saturated with very serious, minimal photography and branding storys for so many artists, myself and manager Stevie Dreher have taken a different approach for GTA. Street, grunge, punk, DIY and illustration based visuals are how we have steered the brand since day one. Creating my signature cartoon “Goon” characters of both Matt and Julio of GTA, and our own handstyle alphabets, we continue to progress this visual story through all record covers, album releases, tour and poster artworks, music videos, stage and festival LED animated branding backdrops, press avenues and apparel.