CLIENT: DRAGON ALLIANCE
PROJECT: INTERNATIONAL ADVERTISING CAMPAIGN for THE FLOATABLE COLLECTION
CREDIT: CREATIVE DIRECTOR
Nominated at the SIMA image awards 2015 for “BEST AD CAMPAIGN” the visual rollout for Dragons Floatable Collection tells the story of the product in a clean way that speaks a premium design language. Directing athlete photography, macro product photography, high end composite work and a strong in store presentation the campaign stands strong and is unique in the action sports world. The video spot I produced to support the launch is driven by custom sound design and high speed red dragon cinematography tells our story in motion in an abstract, mysterious fashion.