CLIENT : REEF CLOTHING
PROJECT: ART DIRECTION FOR THE BOBBY MARTINEZ FEATURE FILM, “MIXEDTAPE”
CREDIT: ART DIRECTOR
Working directly with director Pete SantaMaria and pro surfer Bobby Martinez, I lead the creative direction for the REEF feature film, MIXED TAPE. Bobby is a complex individual and comes from the streets into the world of pro surfing. From the hand done lettering on the logo to the photography direction and motion sequences for the intro to the movie, the visual personality of the film remains is inspired by Bobbys tattoos, slightly dark and consistently moody also hinting at Bobby’s tough upbringing and struggle to adapt to the rules of the WSL as shown in the film.