CLIENT : DRAGON ALLIANCE
PROJECT: ADVANCED PROJECTS X BRANDING CAMPAIGN
CREDIT: ART DIRECTOR
To develop the creative direction for the worlds first fully frameless snow goggle, the Advanced Projects X, I wanted a very minimal, high end feel to the campaign the followed the simple, sleek design of the product. The tagline “Less is More” was put in place and utilizing simple, clean design and high end macro photography, our print campaign came to life. To re-enforce our still imagery I produced a 3 minute video spot shot on location from Colorado to Alaska featuring Gigi Ruff, Luke Mitrani, Chris Benchetler and Wolle Nyvelt. The post production technical workflow included developing a CG model of the APX goggle, put in motion within Cinema 4D, motion tracked titles, edit, and a color compositing pass.